ITLA and TLMA Enter Into Cooperative Agreement
In a landmark pact intended to help Texas Longhorn producers weather the drought and down economy, ITLA and the Texas Longhorn Marketing Alliance (TLMA) have reached a Cooperative Agreement. The arrangement will not affect the independence of either entity and is focused exclusively on cooperative efforts to build recognition and value for all Longhorn herds. Features of the agreement include several pages of each issue of the monthly Texas Longhorn Journal being devoted to ITLA news and events. |
Special Rates:In recognition of the impact of the widespread drought conditions, the International Texas Longhorn Association Board of Directors has approved reduced rates for registrations and dual registrations through (Payment of $60 annual dues now will cover the balance of 2011 and all of 2012.) |